The platform is rolling out a new feature that enables them to reduce the quantity of AI-made media appearing in their timelines. This step comes as the service announced that it now features over 1 billion AI videos.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a global launch. This advancement aligns with a increase in AI-generated material, spurred by recent AI video creators.
AI Proliferation Online
Recent reports that almost a tenth of the quickest rising channels on a popular video site primarily display content made by AI. A significant portion of this output is considered “AI slop”, a term for inferior, factory-style content that is frequently absurd or dreamlike.
Based on user feedback that numerous viewers like content produced via AI tools, from computer-generated images to science explainers, and we intend to offer the community the option to see more or less of that, based on their own likes,” said a company executive.
AI on the Platform
The service shared that there are currently 1.3 billion videos on its network labeled as AI-generated. Collectively, over 100 m pieces of content are submitted to the platform each day, making AI-generated material a relatively small percentage of its complete catalog.
User Control Features
Users will be in a position to limit or boost the volume of AI-generated videos they view by using the “manage topic” option in the platform and choosing AI-made media. Other topics that currently be controlled under the setting include current affairs, style, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate users to label lifelike artificially created content, and it forbids harmful fake videos of public figures or crisis events. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
In addition, the app will now attach an “AI-made” label to content produced via its proprietary AI systems, or identified by an collaborative effort for recognizing content made by AI. This measure is aimed to deter users from seeking to circumvent the labeling process.
Responsible AI Funding
The company is furthermore introducing a $2 million awareness program for professionals and institutions to create educational content about ethical AI use. This program will assist educational bodies dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, following controversy over plans to make redundant a large number of safety staff in the UK. It is set to cut hundreds of positions in its content moderation team in its British office, with trade unions and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive clarified that people-led review would remain essential, but AI can safeguard staff by eliminating the most distressing content prior to it gets reviewed by people. TikTok stated a significant reduction in disturbing and violent content seen by human moderators over the past year due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
